PRODUCT DESIGN AND DEVELOPMENT
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Karl T. Ulrich

Karl is the CIBC Professor and Vice Dean of Entrepreneurship and Innovation at the Wharton School at the University of Pennsylvania and is also Professor of Mechanical Engineering. He received the S.B., S.M., and Sc.D. degrees in Mechanical Engineering from MIT. Professor Ulrich has led the development efforts for many products, including medical devices and sporting goods, and is the founder of several technology-based companies. As a result of this work, he has received more than 20 patents. His current research concerns innovation, entrepreneurship, and product design.
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Steven D. Eppinger

Steven is the General Motors LGO Professor of Management Science and Innovation at the Massachusetts Institute of Technology Sloan School of Management.  He is also the faculty co-director of MIT's interdisciplinary masters degree programs combining engineering, design, and business.  He received the S.B., S.M., and Sc.D. degrees in Mechanical Engineering from MIT and served as Deputy Dean of the MIT Sloan School for five years. He specializes in the management of complex product development processes and worked extensively with the automobile, electronics, aerospace, medical devices, and capital equipment industries. His current research is aimed at the creation of improved product development processes and project management techniques.
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Maria C. Yang

Maria is Professor of Mechanical Engineering and MacVicar Faculty Fellow at the Massachusetts Institute of Technology, and is founder and director of the Ideation Lab (ideation.mit.edu). Her research centers on the understanding the impacts of the preliminary, ambiguous phases of the design process of both products and complex engineered systems. She is a Fellow of the American Society of Mechanical Engineering and has received the National Science Foundation CAREER award and the American Society of Engineering Education Merryfield Design Award. She earned her SB from MIT, her MS and PhD from Stanford University, all in Mechanical Engineering. Yang previously served as Director of Design at Reactivity, a Silicon Valley startup now a part of Cisco Systems.

Past Editions

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6th Edition, 2016
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5th Edition, 2012
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4th Edition, 2008
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3rd Edition, 2004
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2nd Edition, 2000
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1st Edition, 1995
Copyright 2019 Karl Ulrich, Steven Eppinger, and Maria Yang
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